Since our founder comes from a background rooted in New York Advertising Agencies, we often start with focusing on what the strongest benefit of our client, or their product, is for consumers or users, before the prioritization of other benefits.
In so doing, we build a marketing plan that covers not just the current needs of our clients but also provides flexibility for long term identity.
We design logos that communicate the nature of our clients, what our client is about, what our client offers, as much as possible.
Whether the logo will be used for any kind of advertising, a business card, a web site or only as an icon for a web site, aSc creates work with all of the potential uses in mind.
This is a sample of color.
Here is an example of a logo we created for one of our clients, Digital Family Memories, knowing that elements of the logo would be needed for site icons, business materials, amongst a number of other uses.
Created for a software company called Tantive Software, this logo was desired to give a level of sophistication combined with a technological feeling. It was also requested to see if we could incorporate a Star Wars kind of feeling due to the proclivity of the company's owner for such graphic quality.
We are always creating things with the future in mind, taking elements from the logo that could be useful for a favorite icon for the titles (and bookmarks) of web pages and a larger T that could become the element of a design for anything from a web site to an icon that could be used for other identity purposes.
For Gutterman's, Inc., we cemented elements that are key to connect with the traditions behind their services, though certainly not limiting in any way.
This logo was created to give the same benefit of identity no matter what size it is viewed at.
Regardless of the media, aSc utilizes the concepts we create for our clients to continually build branding efforts and generate sales.
One of the many attributes of aSc that will always benefit our clients is our consistency in the concepts, the designs we create, our use of them and the fact that our brand building is always generated with future development, the next step, in mind.
A large part of the reason for this is the background of our Creative Director, who has worked in advertising agencies, with all forms of media, on both coasts.
We bring more than twenty years of experience in print media, creating everything from small Post Cards to large Trade Show booths as well as Print advertising in major publications.
Here are a few print samples that show how we applied a concept we created for one client across different formats of print media, utilizing the same concept in different ways.
Regardless of the media, aSc is always looking to continually build branding efforts for our clients in ways that others don't think of.
Gutterman's, Inc., is a company solid in the traditional following of the industry, but had a considerable amount of inconsistency in their advertising efforts. Enough so that one would have to wonder what they even did because the brand was lost and the category of the busioness was even lost with their previous print efforts.
So aSc created for them, in numerous formats, an advertising campaign that they really liked, a campaign that spoke volumes about our client. Here is the first full page New York Times ad that we created for them that produced the desired results in every way.
As a component of the multi-threaded view of aSc, we create concepts and designs that provide consistency for our clients through Direct Marketing as part of a progressive enhancement in media efforts.
Here are two examples of how the concept and design created for Sun Glow Heating and Air Conditioning, Inc., was carried through in a post card, as well as a simple door hanger, for part of the overall media use.
Sun Glow Heating and Air Conditioning had previously made a Direct Mail piece to reach a wider market but wound up letting go of that due to a lack of response.
When aSc came in, we revised the brand, delivered a concept that could be carried through in all marketing efforts and made a post card design that got the kind of response that makes it worth having Direct Mail as a part of many marketing plans.
A Door Hanger can also be a great vehicle for gaining the interest of consumers, especially when it communicates a simple, clear message.
